Vision and Strategic Framework

OUR PURPOSE

To prevent drowning.

OUR VISION

A California where everyone is safe in and around the water.

OUR POSITIONING STATEMENT

We connect, convene, and coordinate California’s drowning prevention and water safety community to work together on effective solutions to prevent drowning.

WE AGREE

Drowning is preventable: This is a problem with solutions and an engaged community ready to tackle the problem.

We are strongest together: Collaboration and deep commitment to collective action will result in the greatest impact.

Everyone has the right to enjoy the water safely: While anyone can drown, no one should. Every Californian deserves to learn to swim, to access safe aquatic places, and embrace the opportunities that come with water competence.

STRATEGIC PILLARS

Connect
Grow an inclusive, multisectoral drowning prevnetion network in California.

Convene
Host a world-class annual drowning prevnetion and water safety Summit.

Coordinate
Facilitate and empower collaborative action aligned with the California Water Safety Strategy

Cultivate
Ensure organizaitonal excellence and sustainability for lasting impact=